Small Business Labs

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The Rise of Coworking Lifestyle Brands

Small Business Labs

They are becoming lifestyle brands. " In other words, a lifestyle brand built around empowering women in all phases of life.    These spaces are also lifestyle plays to a certain extent. But The Winged seems to us to be one of the first attempts to turn coworking into a much broader lifestyle brand. 

Lifestyle 173
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Modern Homesteading and the Trend Towards Greater Independence

Small Business Labs

  Another example is modern homesteading, which the Small Town Homesteading blog defines as : Homesteading is a lifestyle of the pursuit of self-sufficiency and sustainability. Data on how many people are pursuing this lifestyle is non-existent.

Lifestyle 214
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Euromonitor's Top 10 Global Consumer Trends for 2018

Small Business Labs

Rejecting commitment also plays out in the workplace, as consumers say no to corporate 9–5jobs and instead choosing entrepreneurial lifestyles on the road. Key quote on this trend: Consumers are increasingly seeking flexibility in their lifestyles, and are prepared to take risks. " Trend 5 is called Adaptive Entrepreneurs. . 

2018 186
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The New Migrant Workers: "Workampers", "Vanlifers" and Digital Nomads

Small Business Labs

The new migrants are often choosing this as a lifestyle or doing it to supplement their retirement. For these people, workamping can be the "a wonderful lifestyle" described by Workamper.news.  Also Time's  #VANLIFE: THE (ARTISANAL) AMERICAN ROAD TRIP  nicely covers this lifestyle choice. 

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7.1 Million Americans Work in the Creator Economy

Small Business Labs

  Already, older creators are using platforms like TikTok to produce content of interest to older audiences in subjects like finance, lifestyles, health and wellness and others. But a large share of creators are older (25% are over 40) and we expect this share to grow. 

Lifestyle 204
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Outdoorsy - An Aribnb for RVs

Small Business Labs

.  Digital Nomads : These are folks who have a location-independent lifestyle that allows them to travel and work anywhere they can plug into the Internet.  Outdoorsy is obviously a good way for people to try out a nomadic lifestyle

Lifestyle 114
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What's Next for Digital Nomads?

Small Business Labs

    These are people who embrace a location-independent, technology-enabled lifestyle that allows them to travel and work remotely, anywhere in the world that has decent Internet connections.  .   But one group of remote workers are mostly not benefiting from the pandemic - digital nomads. 

Travel 204