Rebranding? 7 Keys to Ensure a Smooth Transition
Success
JANUARY 30, 2023
A brand is the sum of the messages, interactions and experiences that a customer has with your products, services and people. The marketer produces messages, products and services. FedEx and National Car Rental are great examples of this focus. When it absolutely, positively has to be there overnight” is FedEx’s famous pledge.
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