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The Zen of Social Media Marketing

The Small Business Blog

Other Great Business Blogs Social Media for Business WinWeb Pitch of the Week – Martin Everard Benefits Of Building A Home Business Is There More Financial Hardship To Come? Entrepreneur, Shama Kabani (formerly Hyder) also believes in social media marketing. You can buy “The Zen of Social Media Marketing” here.

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Social Media Basics for Bootstrap Businesses

The Small Business Blog

Other Great Business Blogs Social Media for Business WinWeb Pitch of the Week – Martin Everard Benefits Of Building A Home Business Is There More Financial Hardship To Come? With the growth of Social Media it is easier than ever for a bootstrap business to effectively market their small business start-up.

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Yes, You Need a Website. Here’s 7 Reasons Why.

Tips From T. Marie

Social Media Profiles & Pages Don’t Cut It. Lots of businesses mistakenly believe(d) that they could skip the website and simply create a Facebook Page instead. Now, everyone is upset because Facebook is changing it’s algorithm yet again and Facebook Pages are apt to see a decrease in engagement and organic reach.

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The Mobility of Facebook: Social Networking on the Go

Andrea Kalli

Thanks to computers and the Internet, the modern world has elevated instant gratification and open communication to the status of “required” on the social and business scale. Thankfully Facebook has taken pains to offer it to you: Facebook Mobile. Not surprisingly, the team at Facebook has implemented this option as well.

Facebook 100
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Local Business – Only 1.3% of Fans Actively Engage on Facebook

Small Business CEO

Of the millions and millions of users on Facebook, a new study by the Ehrenberg-Bass Institute found that almost 99% of Facebook fans do not engage with the brands they follow. If you think about it, once you ‘like’ a local business page, how often do you actively engage with that business via Facebook?

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Are You Being Naive -- and Just Plain Stupid -- About Your Online Reputation?

On The Job

So, I'm going to share some really good advice and comments from online reputation management folks that I couldn't fit in my column: * "Search for your name in Google, Yahoo! Google covers most of the Web, but MSN and Yahoo! Learn how to manage your privacy settings within each social network you use. and MSN right away.

Yahoo 100
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Four Tips for Generating Consistent Traffic

Andrea Kalli

The biggest PPC advertising networks – Google Adwords, Yahoo Search Marketing, and Microsoft Bing Adcenter – are notoriously fickle and difficult to work with, even for small business advertisers. These four tips can help you do exactly the same, whether for your online service business, discussion forum, or affiliate-powered sales website.