Customers Rock!

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Measuring the Impact of Social Media

Customers Rock!

This post is part of the Social ROI Blog Carnival at Think Customers: the 1to1 Media blog. Visit the blog carnival post “ Calculating the ROI of Social Media ” to check out the full list of posts from numerous well-known social media thought leaders. What are the costs? Measuring the gains.

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Using Social Media to Build Relationships

Customers Rock!

A lot of businesses love social media because they feel it helps them spread the word about their organization and what they do. However, I strongly feel one of the most effective uses of social media is to build and deepen relationships with customers – be they consumers, clients, donors, or constituents.

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Customer Service Through Social Media: The game has changed

Customers Rock!

Harry is with Useful Social Media , and I will be presenting at their New York Conference on Social Media and Customer Service next week. The rise of social media has changed customer service beyond recognition. 43% of consumers say that companies should use social media to solve customers’ problems.

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Social CRM: An Idea Whose Time has Come?

Customers Rock!

Social Media CRM, or Social CRM, is getting a lot of air time these days. When not blogging, on Twitter, or on Facebook, she is marketing WikiThreads , her small business featuring Dallas t-shirts and logo embroidery. But to a marketer that pristine forest of social media represents opportunity to be harvested.

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Tweets Not All Sweet on Black Friday

Customers Rock!

Social media has brought the customer experience more in-focus than ever before, and this became very apparent during the start of the 2010 holiday shopping season on Black Friday and Cyber Monday. I spoke with Geoff Galat, VP of Worldwide Marketing for Tealeaf, to learn more about the social media report they conducted.

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How Zappos Affects Your Customer Experience

Customers Rock!

I recently exchanged Facebook messages with Deb Robison , a smart marketing and social media gal. Additionally, the online experiences that customers have with companies, whether on the company website or via social media, are creating a higher degree of visibility. Tried to get help via your social media channels?

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Focus on Customer Service in 2010 (Finally?)

Customers Rock!

I am hearing more and more that “Customer Service is the New Marketing&# from smart folks in the social media space (including in the above post from Frank Eliason ). Companies are realizing how influential these conversations are now that they are starting to listen to them via social media monitoring.