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Make or Break Moments

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Borders Books – An Example of Understanding the Customer Relationship

Make or Break Moments

FEBRUARY 17, 2011

On the same day I received a detailed email from the [.]. But add to that fact, changing technology and the change in consumer buying habits and you have a more challenging operational situation. Borders Books announced yesterday that it is filing Chapter 11.

Filing 100
Filing Email UPS 100
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Marketing Drives Traffic: Sales People Make or Break the Outcome

Make or Break Moments

DECEMBER 16, 2009

Here is a perfect example of marketing driving the traffic and a sales person dropping the ball. We only get one chance at a first impression and Leslie’s first impression clearly isn’t positive in this example. I assume the purpose of Internet marketing is to create sales. I walked into the small store.

Customer Service 100
Customer Service 2009 2008 2010 100
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