Customers Rock!

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Using Social Media to Build Relationships

Customers Rock!

He has become one of the best examples of how to use social media to build relationships with people, in his case, the people of Newark. This is so different from how citizens interacted with government in the past, when people tried calling, emailing, letters, and even going into the politician’s office, often without much response.

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From Reach to Relationships: microMarketing Chapter Review

Customers Rock!

Zappos customers, for example, are encouraged to do this through emails sent to them encouraging reviews after a purchase, but Zappos customers evangelize the brand because of the great customer service they receive. What I like about both of these examples is that they focus on individuals rather than mass demographic segments.