What do you think: Are we all underestimating the importance of email? smart person reminded me recently that email is the backbone of social media. And our being immersed in quick-and-careless text communications doesn’t mean we shouldn’t pay attention to our own emails. People who want to and know how can snoop in email. MORE >>

We all know that email is a huge source of overwhelm for many solopreneurs, and also one of the biggest time drains. However, email is essential to a solopreneur’s success, so you have to find a way of organizing your emails. If If organized properly you’ll quickly and easily be able to: Focus on the top priority emails first. MORE >>

got back from my holiday last week to discover over 200 emails for me to read, delete, action and generally sort through (I’d only been away for 4 days and that included the weekend)! hate, hate, hate having a cluttered email inbox and always have a slight panic when I have more than 10 emails in there at any one time! Pin It. MORE >>

In today’s digital age, an email marketing campaign is necessary to every business model, equivalent to — if not more important than — a social media strategy and your company website’s mobile compatibility. Their emails collect clicks, replies and forwards, and spark action among potential customers and loyal clients. MORE >>

The cardinal rule of email deliverability is to never borrow, buy or rent an email list. To boost the size of your email list, review every interaction point a customer has with your company, and consider implementing a program for each one. Will my email address be shared or sold? Online. Phone or call center. MORE >>