MORE >>

A recent article of mine covered most people’s lack of efficacy in practicing their elevator pitches at job search networking meetings. wanted to follow up on that and prove my tenets, so I brainstormed with a group of trusted associates—all of whom are in transition—and we came up with some “best practices.” Following are [.]. MORE >>

Recently, I wrote about word patronage , the often-unnecessary inclusion of self-referential expressions as “as you will” and “so to speak” in one’s writing. This post expands on that one to recommend that you inspect your writing for anything that smacks of spoken English. Original Post: Write How You Write, Not How You Speak. Style MORE >>

Who do you think your products or services appeal to? If your answer is “everyone” keep reading. Businesses with too large a target market (i.e. every household in America) struggle to get any customers at all, and here’s why: not understanding who your customer really is keeps you from being able to better serve that customer. MORE >>

Reshoring is the latest term for manufacturing returning to the U.S. from overseas.  "Insourcing", "boomeranging" and "inshoring" are also used to describe this shift. We first spotted this trend in 2007 (and yes, we are patting ourselves on the back), and it was clear by 2010 this trend was gaining momentum. MORE >>