Mon.Feb 11, 2019

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Research Shows the Secret to Influencing Social Change at Your Company

On The Job

Do you care about social issues like protecting the environment or curbing poverty? Would you like to see your employer get more involved in such issues? If so, you might want to pay attention to research that shows you might be more successful in getting a company on board if you frame the issue to fit the company's values and mission. "Our findings suggest that this approach works because it elicits feelings of anticipated guilt and motivates managers to devote resources and promote issues tha

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5 Reasons Why Branding Matters as Much as Your Products

Small Business CEO

When customers come to look at your website or social media channels, what do they see? Each aspect of your branding communicates something about your company – who you are and what you offer. While your products matter, your branding matters just as much, if not more, because it’s what can keep you top-of-mind and set you apart from the competition.