McKinsey's Bias Busters Collection
Small Business Labs
MARCH 18, 2019
McKinsey's Bias Busters Collection covers how are decisions are often affected by cognitive and/or organizational biases. These include being unwilling to cut back on an under performing asset or activity, getting too distracted by shiny new initiatives, sticking with numbers or projections that are out of date or likely incorrect. But our favorite was what they call taking an "outside view" of a project or forecast.
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