Coworking Doesn't Need a New Name, But the Office Space Industry Does
Small Business Labs
NOVEMBER 26, 2018
There's a mini controversy going on around whether or not coworking needs a new name. The recent Allwork article Why Coworking Needs a New Definition covers the new name side. Key quote from Joyce Bromberg, chief strategy officer at Convene: Everything that we know about landlords and how workplaces are designed, built, managed and staffed is being disrupted, necessitating a new name for what Bromberg predicts will become the way people work and how real estate will be consumed.
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