Fast Food Declining; Food Trucks Increasing
Small Business Labs
SEPTEMBER 15, 2014
'The Forbes article Survey Says Americans are Losing Their Appetite for McDonald's, Taco Bell and Burger King covers a study showing that consumers - and especially Millennials - are choosing fast casual restaurants over fast food places. Key quote: Most Millennials surveyed (89%) seek out fast, casual food they deem healthier, tastier and “more customized” than fast food, and they’re willing to pay more for it, the survey revealed.
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