Peak Stuff and the Luxury of Less
Small Business Labs
OCTOBER 4, 2016
J Walter Thompson Intelligence's The Luxury of Less suggests that "pared-down lifestyles" with less stuff are becoming aspirational for the well-off. Key quote: This idea of “less but better”—a phrase coined by the German industrial designer Dieter Rams—has been picking up steam in the wider retail world over the past year, and gained traction when Ikea’s chief sustainability officer Steve Howard argued during The Guardian’s Sustainable Business Debates in January that “i
Let's personalize your content