Small Business Labs

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Seth Godin's Freelancer Course

Small Business Labs

  According to an interview with Godin on the Gaping Void blog , here's reason he's done this course: This is the golden age for freelancers.   I haven't had a chance to go through the course, but the guy's written 18 bestsellers. I think it's safe to say the course is good.

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The United Nation Reports There are 4.9 Billion Internet Users

Small Business Labs

This, of course, means about 37% of the world's population are not Internet users, and not surprisingly, most of these folks are in developing countries.   The UN’s International Telecommunication Union (ITU) estimates that 4.9 billion people are using the Internet in 2021 , which is about 63% of the world's population.

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The Pandemic Increased Interest in Self-Employment

Small Business Labs

" This, of course, is no surprise.  There’s empowerment in self-employment and the independence that comes from owning your own time, traveling when desired, and balancing work and private life."   Flexibility, autonomy and control have long been known as the key reasons people choose to be self-employed.

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The Creator Economy Monetization Features of the Major Social Media Platforms

Small Business Labs

LinkedIn shares subscription revenue with online course instructors, while YouTube shares ad revenue with everyone from beauty professionals to workout instructors. The article also makes a good point about the diversity of digital creators. Key quote: Substack creators are writers, while Twitch creators make videos.

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What are Gigfluencers?

Small Business Labs

Of course, you can't have influencer marketing programs without influencers.   .  According to Influencer Marketing Hub, brands are expected to spend $13.8 billion on influencer marketing programs in 2021. As their chart below shows (click to enlarge), influencer marketing spend has been rapidly increasing.

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Axios on The Rise of "Third Workplaces"

Small Business Labs

Of course, the concepts around "the third place" are hardly new.    And, of course, the coworking industry was built on the idea that people need 3rd places to work.     And, of course, the coworking industry was built on the idea that people need 3rd places to work.  

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CNBC's Ultimate Side Hustle Guide for 2021

Small Business Labs

And, of course, those new to side gigs will find it invaluable.  Create a simple record-keeping system. Getting set up. Winning your first customers. Keep your business thriving. Even experienced side hustlers will find this information useful.

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