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Super Bowl Promotions and Preparations: How 8 Small Businesses Are Bracing for the Big Game

Success

Let’s get cooking Company: Ferraro’s Ristorante Who they are: An authentic Italian restaurant located in Las Vegas How they’re preparing: Ferraro’s has extended its hours for the weekend to accommodate an influx of guests and are expecting it to be a busy time with an increase in Super Bowl sales for the establishment.

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From the archive: The role of workplace design in employee engagement

Workplace Insight

This is particularly important for employees in open plan offices, to allow them to balance constant contact with colleagues with moments of privacy and disconnection. Experts agree that creating an office that is tailored to employee needs, and which provides a menu of settings is always the best solution.

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Reaping the Soft Benefits of Email Marketing

Small Business CEO

He sends monthly updates about hotel, spa, and restaurant promotions to his list. About The Guest Author: Eric Groves is the senior vice president of Global Market Development at Constant Contact and the author of The Constant Contact Guide to Email Marketing, from which this article was adapted.

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Building a Perpetual Marketing Machine

Small Business CEO

based restaurant. The restaurant collects the email addresses on a clipboard at the point of sale, and in the over two and a half years it’s been sending a newsletter, it’s amassed a mailing list of nearly 1,000 customers. As an example, let’s look at In a Pickle, a Waltham, Mass.-based About The Guest Author: Eric S.

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How Do You Know When Your Customers Are Starting to Stray?

Service Untitled

I found a few restaurants in the area using the iPhone app Around Me and picked one based on the menu and reviews. The restaurant was packed, which is always a good sign. My family traveled to another town last weekend for my daughter’s basketball tournament, and with time on our hands before tip-off, we decided to grab a bite to eat.