In Sales, Stop Saying ‘We’
Success
APRIL 5, 2022
We have to educate the customer. Do you really think any customer on the planet wants your education? I can just picture your top 25 prospects sitting around doing nothing and saying, “Boy, I sure hope those people at Acme come over here and educate us, ’cause we’re pretty stupid.”. We offer solutions. More “we-we.”
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