Customers Rock!

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From Reach to Relationships: microMarketing Chapter Review

Customers Rock!

I was recently asked to participate in a review of Greg Verdino ’s book MicroMarketing: Get Big Results by Thinking and Acting Small This is not to be an ordinary book review, however, although I enjoy doing those on occasion. I was asked to participate in a chapter-by-chapter review.

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Announcing my first book: The Hidden Power of Your Customers

Customers Rock!

I am so excited to share the news with all of you that I have a book coming out in July! The book is called The Hidden Power of Your Customers: Four Keys to Growing Your Business Through Existing Customers , being published by John Wiley & Sons. So in a sense, this book has been over 4 years in the making!

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The Hidden Power of Your Customers is Launched!

Customers Rock!

I just wanted to share some very exciting news with all of you – my book, The Hidden Power of Your Customers , is now launched! The book is now available in bookstores everywhere, at major online retailers, as well as in eBook format. Of course, you can also go to my book’s website right here on the Customers Rock!

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Customer-Obsessed Service

Customers Rock!

In my book , I talk about Killer Customer Service. Don Peppers and Martha Rogers talked about this in their book Return on Customer Companies that treat their customers as an asset create a very different approach to customer interaction; each customer contact is reviewed to see how it will add to or detract from the value of each customer.

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Influencers vs Advocates

Customers Rock!

In his recent book, Smart Business, Social Business , Michael Brito discusses these two important points. What is the difference between an influencer and an advocate for a brand? A lot of people recommend that a brand practice “influencer outreach”; others suggest a brand advocacy program is paramount for an organization.

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Customer-Obsessed Service

Customers Rock!

Don Peppers and Martha Rogers talked about this in their book Return on Customer Companies that treat their customers as an asset create a very different approach to customer interaction; each customer contact is reviewed to see how it will add to or detract from the value of each customer.

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Expert’s Corner: Kevin Stirtz on Real People Rock!

Customers Rock!

His recent book: More Loyal Customers has won 5 star reviews at Amazon.com. I am pleased to have Kevin Stirtz as a guest blogger today here at Customers Rock! Kevin Stirtz is the Amazing Service Guy , a speaker and trainer who helps organizations of all kinds deliver Amazing Customer Service. I love the title of this post.