Make or Break Moments

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Borders Books – An Example of Understanding the Customer Relationship

Make or Break Moments

Borders Books announced yesterday that it is filing Chapter 11. The economy has taken its toll on all businesses, some more than others. But add to that fact, changing technology and the change in consumer buying habits and you have a more challenging operational situation. On the same day I received a detailed email from the [.].

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Ideas are Free – New Book from The Name Tag Guy

Make or Break Moments

I just got my copy of Scott Ginsberg’s newest book, Ideas are Free, Execution is Priceless. It is a quick, daily read that offers insights, tips, motivations and a few reality slaps in the face. Truth be told, although my Amazon copy just came in the mail, I took advantage of a [.].

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Age of Conversation 3: It Is In BookStores and Available On-Line

Make or Break Moments

Yours truly has a chapter in this book as well as in the Age of Conversation 2. With Drew McLellan and Gavin Heaton still firmly at the helm, the third book in the Age of Conversation series has become a veritable “who’s who” of the world’s leading marketing bloggers. And this book provides you with 171 lessons in this new art”.

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Linchpin Meet Ups Connect the Globe in One Evening

Make or Break Moments

To talk about Seth’s book Linchpins and what it means to make yourself an artist in your field and consequently indispensible. Dan Wrona of Rise Partnerships had read the book and I cheated and listened to a recap at Polar Unlimited. The purpose? Two of us made the trek and I’m so glad we did. What is a Linchpin?

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Getting Past Ego to Reach Customers

Make or Break Moments

’s new book Peaks and Valleys. ’s new book Peaks and Valleys. Just like the One Minute Manager and Who Moved My Cheese , the book is set up in a story format to share the great insights of the author. Basically the book is about how we view the peaks and valleys of our life; at work and in our personal life.

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Is it a Good Experience?

Make or Break Moments

That quote comes from Randy Pausch and his book The Last Lecture. I’m behind the rest of the world in reading, what I would classify as one of the most inspiration books I’ve ever read. Randy’s book offers so many wonderful nuggets of truth in relatable, bite sized pieces.

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Communication Key to Building Customer Relationships

Make or Break Moments

A friend and colleague of mine, Leslie Ungar, president of Electric Impulse Communication, sent me a copy of her new book 100 Tips in 100 Days, 100 Tips to Communicate Your Competitive Edge. I received a lovely surprise in the mail today. It is a clever, information packed, must-have to help you communicate your message [.].

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