Make or Break Moments

JULY 1, 2010

I was jumping up and down and they didn’t understand the magnitude of my joy), Chris is the owner of New Marketing Labs, his blog is ranked #3 in the world on the top 100 Marketing Blogs and he has over 140,000 people following him on Twitter. Don’t do it.

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MAY 7, 2010

The genesis for the series itself has all the makings of a thrilling read: regular correspondence between people around the world; a proactive collaboration between 15 countries; and two marketing professionals who have never met each other face to face, scrambling to learn how to publish a book from the ground up.

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JANUARY 13, 2010

Thanks for writing this blog! Tags: Camp Tech , City Slickers , Thanksgiving , ungrateful Monica Baird said, I came to see what you posted about the Reunion band, and stayed to read this blog article. I’m glad I did! I want to be known as the Mayor of Thanksgiving-ville!

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MARCH 15, 2010

Just like the One Minute Manager and Who Moved My Cheese , the book is set up in a story format to share the great insights of the author. ’s new book Peaks and Valleys. ’s new book Peaks and Valleys. Basically the book is about how we view the peaks and valleys of our life; at work and in our personal life.

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MARCH 17, 2010

“I’m afraid to speak up&# “Management doesn’t listen to us&# “They don’t tell me what I need to know to do my job&# I love the irony of the first two – you are afraid to speak up, but if you conquer your fears and speak up it doesn’t matter because they aren’t listening anyway.

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JANUARY 29, 2010

We shared resources and websites/blogs that we’d found of value like Nathan Kievman with Link Strategies Group and Frank Kern’s videos. If we find out something new and exciting – we should keep it a secret so that we have a leg up on our competition. It was a make or break moment in my mind.

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Make or Break Moments

JANUARY 16, 2010

I wanted to go to watch them last night but something came up. Thanks for reading and commenting on the blog! Did not know you were a Reunion Band fan. I went to HS with those guys – there were a year or two ahead of me. Dan Deborah Chaddock Brown said, LOVE the band. I didn’t know you went to Hudson high. Hope all is well.

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Make or Break Moments

JULY 28, 2010

It is like the guy in the bar that comes up and says “haven’t I seen you somewhere before?&# This isn’t a sales blog but certainly that sales conversation is all about make or break moments. I am still not sure if this was a prank. Or his first day on the job. Or just his approach. And you are like – really?

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Make or Break Moments

AUGUST 18, 2010

and I decided it would be fun to have a meet up with other bloggers in the area. Mocha Joe’s Coffee Shop (formerly Arabica Coffee) has graciously hosted our meets up without a fee or fuss. It started a little over three years ago when Chris Brown of Marketing Resources and Results , Inc. The one constant? The location.

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Make or Break Moments

JANUARY 12, 2010

In the first episode an executive from Waste Management works on the front line, picking up trash, cleaning toilets and may even end up getting fired! They’re not dressed in a suite-they’re dressed like all the other workers.&#

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JULY 19, 2010

It was simple to set up the account and post the job and before long I had 40 people apply for the job. The following day – I discovered that he’d subscribed to my blog and commented here on my award receipt. If your services were stacked up against the competition, like the candidates at oDesk, how would you compare?

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Make or Break Moments

MAY 11, 2010

For those that I write press releases or blog posts – do they need something else? I’ll never know if I don’t pick up the phone and ask. Deborah 9 Advantages of Keeping Up To Date With Your Customers | M4B Marketing said, [.] So now I’m looking at my customers. Do they need something different?

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JANUARY 29, 2010

I should be wrapping things up – preparing for a girly weekend with my middle schooler, but no. Using the social media I so strongly believe in – I set up registration for all four classes on Events Bot. Sign up for my class and get charged an unexplainable shipping and handling fee of $19.80. It’s Friday.

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Make or Break Moments

DECEMBER 21, 2009

The purpose of your website should be to get the reader to take a predetermined action: pick up the phone, send you an email or fill out a contact form. Make sure your website is doing its part to capture the reader’s attention and get them to pick up the phone so you can do your magic.

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Make or Break Moments

MARCH 22, 2010

If I mess up and don’t deliver as promised – do I at least make sure the resolution is a good experience? If I bite off more than I can deliver – do I own up or hope they don’t notice? That quote comes from Randy Pausch and his book The Last Lecture. It makes me think of my customers.

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Make or Break Moments

APRIL 11, 2010

Crack me up. Another employee came up and heard our discussion. I’m painting the basement walls and Tom helped me pick out a paint and mixed the color and told me the roller and pan I had selected weren’t really up to the task. So I asked him – how long as that been the slogan? I love an honest employee.

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MAY 20, 2010

I’d come early to watch the warm ups and stay for the game. I had been inspired by Bench’s baseball career and read his book Catch You Later which also offered up some pretty encouraging thoughts that helped me through that rough patch. He’s got to ride that nag till it drops.&#

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MARCH 17, 2010

It started with a bad experience and when he called to complain and went up the chain of command he had his first encounter with John Fleming. He cracked up laughing and called to share the ironic experience with his new best friend the GM. He used that free night in Chicago; the room spectacular – the bathtub – dirty.

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AUGUST 9, 2010

We didn’t grow up together. Our kids weren’t in soccer together.

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FEBRUARY 8, 2010

Earlier today I posted a follow-up article on the situation – [link]. Today, however, pretty convincing evidence came out that they’ve known about the problem for some time. I’d be interested in your thoughts regarding the latest information.

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JANUARY 21, 2010

Or maybe your start-up story is ordinary, but how you came to focus on a particular product or service is unique. But this time I want to share the story of Johnnie Walker in their historical, yet extremely creative video called “The Walk&# which chronicles the history of one of the greatest adult beverages known to man.

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Make or Break Moments

JANUARY 11, 2010

No, but it is all of those little details that add up when the customer thinks back on how the experience MADE THEM FEEL. Will customers remember the 20% discount we gave them or the fact that we were open in the evenings? Will they remember that we offered them coffee or used their name? “Did you like shopping at the XYZ Store?&#

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MARCH 9, 2010

They have created a company that puts the specific needs of their customers first. I was especially intrigued by what the article refers to it as their Secret Sauce.

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JANUARY 4, 2010

Two enthusiastic thumbs up. They are creating separate pages for each product with a “one-page simple explanation of each specific product…Forget jargon-filled ads and book-like bank documents; the bank of the future needs to cut straight to the point.&#

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JULY 9, 2010

Big main frame machines that took up an entire room in a company, cost millions of dollars and required special cooling so they didn’t over heat. is celebrating their 35th year in business. Maybe that doesn’t seem like a lot of years for some businesses but they are a computer company.

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JUNE 4, 2010

The guys who just plod around the office corridors, just turning up for their paycheck… Well, those guys don’t have a prayer, poor things. I look forward to meeting other such passionate individuals at the up coming Linchpin event and I would encourage you to find an event or host one yourself this coming June 14th.

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Make or Break Moments

MAY 4, 2010

I was there with 17 others from Norma Rist’s Rist List group of women-business owners (8 of us pictured above) and so we split up and attended different sessions than came together at lunch and dinner to share what we’d learned. It was hard to choose which sessions to attend.

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Make or Break Moments

SEPTEMBER 3, 2010

My daughter finally made her selections and I retrieve my checkbook only to discover that I can only write the check for up to $40 of the purchase. “It used to be $75 but the bad checks were so much that the company said we can only take checks up to $40.&# Anything over that, I will have to find another method of payment.

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Make or Break Moments

DECEMBER 16, 2009

One person was behind the desk, I was no more than five feet away and talking to her when she picked up the phone and called a vendor, totally ignoring my presence. I assume the purpose of Internet marketing is to create sales. I walked into the small store. Lesson Learned: One way to create sales is to get people into the store.

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Make or Break Moments

JULY 13, 2010

How do you pick up the conversation from there? The conversation is going along just dandy and then you ask a question – they say nope can’t help you – and you are left with this awkward silence. You might ask “well, do you know someone who can say yes?&# Why not be that person?

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Make or Break Moments

APRIL 15, 2010

He challenged us to grow. “Hit 100 members and we’ll meet up.&# Join a Group Posted by Deborah Chaddock Brown on April 15, 2010 under Connecting Moments , social media | Be the First to Comment If I were a betting woman I would say that you have joined LinkedIn. He sent out a few feelers and soon many of us jumped on the wagon.

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Make or Break Moments

MARCH 11, 2010

Oh my goodness – the two groups were shocked to discovered their opposite approaches and all of a sudden the conversation got derailed with people offering up times when they struggled to effectively communicate. I couldn’t have planned it better.

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Make or Break Moments

JUNE 28, 2010

I put the tub on my side table and let a few people know that they were welcome to stop by for a pretzel if they needed a mid-day pick me up. People from the mail room up to and including the president, would stop by for a snack and a chat. The word spread and pretty soon people were coming to my office.

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FEBRUARY 23, 2010

But before I could pick it up and delve into the latest Tiger Woods, Bragelina, Brittany scandal, my eyes fell upon a scrapbook/photo album. Expecting a typical auto repair store with worn carpet, car and truck magazines and ugly metal chairs I was pleased to walk into an inviting waiting area; warm, clean, comfortable.

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JANUARY 5, 2010

Twitter is the much-deserved poster child for real-time reviews: it has established itself as the real-time snapshot of what people are thinking/feeling/experiencing and yes, reviewing, around the world. So what can you do?

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MARCH 21, 2010

In the boardroom Is social media a fad dreamed up by the marketing department to get the attention of the executives? Should the CEO have a blog? But it’s time to buck up – to pull it all together and wow your client. What are the hard questions and firm answers that get thrown around the boardroom.

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Make or Break Moments

JUNE 24, 2010

Full disclosure or as Kathleen says “transparency.&# If our customers see we are being up front and honest – they will trust us and remember, people buy from those they like and TRUST. Perhaps a local vendor you used went out of business and now you have shipping costs you never had before. Do you convey your value?

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