Customers Rock!

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Measuring the Impact of Social Media

Customers Rock!

This post is part of the Social ROI Blog Carnival at Think Customers: the 1to1 Media blog. Visit the blog carnival post “ Calculating the ROI of Social Media ” to check out the full list of posts from numerous well-known social media thought leaders. There are many ways to measure the success of social media at an organization.

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Social CRM: An Idea Whose Time has Come?

Customers Rock!

When not blogging, on Twitter, or on Facebook, she is marketing WikiThreads , her small business featuring Dallas t-shirts and logo embroidery. Marketing creates the proactive messaging and offers on Twitter and Facebook while attempting to handle service issues as they arise. But where does it fit?

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From Reach to Relationships: microMarketing Chapter Review

Customers Rock!

Just being a nice person representing a brand on the other end of a Twitter handle won’t cut it. Greg closes the chapter with a short discussion of McDonald’s Moms Online Hubs , who is doing exactly that with regular moms in the USA and Canada, providing them a place to blog and be heard. The Concept of microMarketing.

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Customer-Obsessed Service

Customers Rock!

The radio program is really an extension of this blog; you get to hear my voice as part of an hour-long conversation around the topics we all know and love here: customer experience, customer service, loyalty, marketing, and social media. Here is a typical customer service tweet: Does anyone know if COMPANY X has a Twitter?