Customers Rock!

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Measuring the Impact of Social Media

Customers Rock!

This post is part of the Social ROI Blog Carnival at Think Customers: the 1to1 Media blog. Visit the blog carnival post “ Calculating the ROI of Social Media ” to check out the full list of posts from numerous well-known social media thought leaders. What are the costs?

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Social CRM: An Idea Whose Time has Come?

Customers Rock!

Social Media CRM, or Social CRM, is getting a lot of air time these days. When not blogging, on Twitter, or on Facebook, she is marketing WikiThreads , her small business featuring Dallas t-shirts and logo embroidery. But to a marketer that pristine forest of social media represents opportunity to be harvested.

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The Social Customer

Customers Rock!

I have been reading quite a few blogs and comments lately about how social media and customer service need to come together. There has also been a lot of talk about the Social Customer and its importance. Brands need to be aware of this type of “social customer&# and realize that they cannot take-over these groups.

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The Latest at Customers Rock!

Customers Rock!

and Toby Bloomberg (Diva Marketing Blog). social media and customer loyalty, a very new topic at the time. Much has changed in the world of social media, and customer loyalty/customer service is just now being discussed as a social media goal. Blog on Assistant Edge. My blog Customers Rock!

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Announcing my first book: The Hidden Power of Your Customers

Customers Rock!

This book has actually been a long time in the making – not so much from the perspective of how long it took to write it (see The Story below) but from the perspective that I have had this book in mind since before I began this blog in December of 2006. style that you are familiar with here on this blog.

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Customer-Obsessed Service

Customers Rock!

The radio program is really an extension of this blog; you get to hear my voice as part of an hour-long conversation around the topics we all know and love here: customer experience, customer service, loyalty, marketing, and social media. Customers have changed, and customer expectations have greatly changed!

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From Reach to Relationships: microMarketing Chapter Review

Customers Rock!

As you will see in Greg’s book, the time is really right for this type of marketing to make a huge impact through a fresh, individualized channel, social media. Chapter 7, From Reach to Relationships takes this concept into the realm of the customer and their social networks. This is a customer-focused approach.