Make or Break Moments
FEBRUARY 4, 2010
I just took a visit and found an interesting blog post on connecting the customer data gathered with the marketing message delivered. Send these empty-nesters a direct mail package promoting the fun and value of the Disney experience for adults , or a package targeting grandparents with grandkids for that segment of the mailing list.
Make or Break Moments
APRIL 14, 2010
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Make or Break Moments
MAY 7, 2010
It all started when McLellan blogged about a similar collaborative book effort and Heaton wrote to him to suggest they get a few fellow bloggers to produce a marketing book in the same vain. McLellan and Heaton have used their blogs to promote each book’s crop of contributors.
Make or Break Moments
JUNE 27, 2010
A tactic, again from the dictionary is a plan, procedure, or expedient for promoting a desired end or result. We might even say that True customer service is the foundation from which all else is created, developed, promoted and sold. hmmm sounds like the same thing. Which is customer service for your business?
Make or Break Moments
JUNE 28, 2010
However, there is always that desire to be promoted and have more opportunities to make a difference. My opportunity came in 1999 when I was promoted to Director of Corporate Stores and moved to Ohio to work in the home office. I had about 50 franchise locations that I assisted.
Make or Break Moments
JANUARY 4, 2010
Maggie Kelly, VP of marketing for American Banking Association said “We’re seeing people move back to more product-specific promotions.&# Marketers for banks understood the concern and changed their primary message to one of safety and soundness but in many cases that has begun to change.
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