Customers Rock!

article thumbnail

Measuring the Impact of Social Media

Customers Rock!

This post is part of the Social ROI Blog Carnival at Think Customers: the 1to1 Media blog. Visit the blog carnival post “ Calculating the ROI of Social Media ” to check out the full list of posts from numerous well-known social media thought leaders. There are many ways to measure the success of social media at an organization.

article thumbnail

Social CRM: An Idea Whose Time has Come?

Customers Rock!

When not blogging, on Twitter, or on Facebook, she is marketing WikiThreads , her small business featuring Dallas t-shirts and logo embroidery. Product Knowledge. Customer service agents are trained on product and service specifics and are better versed in how to handle the issues that arise. But where does it fit?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Importance of Customer Listening

Customers Rock!

blog post, and one that was very popular with my readers. These customer quotes were divided up by Citrix’s main product lines, each grouping a different color. The information helps product teams improve their designs as well as highlights any potential issues. (Note: This post is a reprise of an earlier Customers Rock!

article thumbnail

Growing Business the Old-Fashioned Way

Customers Rock!

Many companies spend a lot of time and money on attracting new customers to their product or service. Customer loyalty comes from more than just great products and services. Here is an unexpected example from Bounce fabric softener shared in Andy Nulman’s blog. post on taking care of your current customers.

article thumbnail

From Reach to Relationships: microMarketing Chapter Review

Customers Rock!

Greg then goes on to discuss the research published by the Institute for Public Relations on the types of relationships companies can have with customers, urging the type of relationship that engenders loyalty, which leads to evangelism about a brand or a product. This is a customer-focused approach. The Concept of microMarketing.

article thumbnail

Customer-Obsessed Service

Customers Rock!

The radio program is really an extension of this blog; you get to hear my voice as part of an hour-long conversation around the topics we all know and love here: customer experience, customer service, loyalty, marketing, and social media. and then takes action to make sure the customer’s issues are resolved to their satisfaction.