Customers Rock!

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The Social Customer

Customers Rock!

I have been reading quite a few blogs and comments lately about how social media and customer service need to come together. I wholeheartedly agree, and as you might imagine, I have a few quick thoughts on the subject which I will share below (inspired by some comments on left on Esteban Kolsky ’s post at the blog TheSocialCustomer ).

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Measuring the Impact of Social Media

Customers Rock!

This post is part of the Social ROI Blog Carnival at Think Customers: the 1to1 Media blog. Visit the blog carnival post “ Calculating the ROI of Social Media ” to check out the full list of posts from numerous well-known social media thought leaders. There are many ways to measure the success of social media at an organization.

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The Importance of Customer Listening

Customers Rock!

blog post, and one that was very popular with my readers. I love this idea of keeping customer comments visible to all in the organization. Lego ’s customer service team shares customer feedback from the front lines, support, with the rest of the organization in their regular internal newsletter.

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Announcing my first book: The Hidden Power of Your Customers

Customers Rock!

This book has actually been a long time in the making – not so much from the perspective of how long it took to write it (see The Story below) but from the perspective that I have had this book in mind since before I began this blog in December of 2006. style that you are familiar with here on this blog. Will you help me?

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Customer-Obsessed Service

Customers Rock!

The radio program is really an extension of this blog; you get to hear my voice as part of an hour-long conversation around the topics we all know and love here: customer experience, customer service, loyalty, marketing, and social media. Action: Start with an assessment in your organization. Expectations. Customers as Assets.

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Influencers vs Advocates

Customers Rock!

A lot of people recommend that a brand practice “influencer outreach”; others suggest a brand advocacy program is paramount for an organization. What do you do at your organization? What is the difference between an influencer and an advocate for a brand? What is working for you?

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Social CRM: An Idea Whose Time has Come?

Customers Rock!

When not blogging, on Twitter, or on Facebook, she is marketing WikiThreads , her small business featuring Dallas t-shirts and logo embroidery. But, if growth is inevitable, how can the customer service organizations get ready for the very logical integration of the social media channel into the service function? But where does it fit?