Customers Rock!

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Measuring the Impact of Social Media

Customers Rock!

This post is part of the Social ROI Blog Carnival at Think Customers: the 1to1 Media blog. Visit the blog carnival post “ Calculating the ROI of Social Media ” to check out the full list of posts from numerous well-known social media thought leaders. There are many ways to measure the success of social media at an organization.

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The Importance of Customer Listening

Customers Rock!

blog post, and one that was very popular with my readers. You learn a lot about customers doing that. At Lands’ End and Nordstrom, we learned a lot about customers, by actually spending some time being close to the customer. (Note: This post is a reprise of an earlier Customers Rock! Important to listen via all channels!).

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The Social Customer

Customers Rock!

I have been reading quite a few blogs and comments lately about how social media and customer service need to come together. I wholeheartedly agree, and as you might imagine, I have a few quick thoughts on the subject which I will share below (inspired by some comments on left on Esteban Kolsky ’s post at the blog TheSocialCustomer ).

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Social CRM: An Idea Whose Time has Come?

Customers Rock!

When not blogging, on Twitter, or on Facebook, she is marketing WikiThreads , her small business featuring Dallas t-shirts and logo embroidery. Learn “brand voice”. But where does it fit? Today’s post is by Laurie Shook. Thanks for chiming in on Customers Rock!, Take it slow.