Customers Rock!

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The Hidden Power of Your Customers is Launched!

Customers Rock!

It has been an exciting week with the various launch activities, including an interview on NBC TV in San Diego, a book interview video released by my friends at Lithium Technologies , and the beginning of my book tour/book signing at the US Grant Hotel in San Diego. Thank you, Lithium.

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Announcing my first book: The Hidden Power of Your Customers

Customers Rock!

This book has actually been a long time in the making – not so much from the perspective of how long it took to write it (see The Story below) but from the perspective that I have had this book in mind since before I began this blog in December of 2006. style that you are familiar with here on this blog. It has to ROCK.

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Measuring the Impact of Social Media

Customers Rock!

This post is part of the Social ROI Blog Carnival at Think Customers: the 1to1 Media blog. Visit the blog carnival post “ Calculating the ROI of Social Media ” to check out the full list of posts from numerous well-known social media thought leaders. There are many ways to measure the success of social media at an organization.

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Influencers vs Advocates

Customers Rock!

Michael and I shared the stage recently at the Lithium Technologies “Likes to Loves” event in Orange County, CA, and I had the opportunity to interview him briefly on this very topic. In his recent book, Smart Business, Social Business , Michael Brito discusses these two important points. What do you do at your organization?