Seth's Blog: Eight email failures (and questions for those that want to do better)
Denise Aday
DECEMBER 11, 2013
Be respectful and tell them what to expect so they’re giving informed permission. If you offer a free download and intend to follow with ongoing emails of any kind, tell people so up front! Don’t use the “everyone’s doing it” excuse so subscribers should just expect it in exchange for the gift. See on sethgodin.typepad.com.
Let's personalize your content