Customers Rock!

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Measuring the Impact of Social Media

Customers Rock!

This post is part of the Social ROI Blog Carnival at Think Customers: the 1to1 Media blog. Visit the blog carnival post “ Calculating the ROI of Social Media ” to check out the full list of posts from numerous well-known social media thought leaders. Sanuk is another example. Other costs are not quite as obvious.

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From Reach to Relationships: microMarketing Chapter Review

Customers Rock!

Zappos customers, for example, are encouraged to do this through emails sent to them encouraging reviews after a purchase, but Zappos customers evangelize the brand because of the great customer service they receive. What I like about both of these examples is that they focus on individuals rather than mass demographic segments.

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The Social Customer

Customers Rock!

I have been reading quite a few blogs and comments lately about how social media and customer service need to come together. I wholeheartedly agree, and as you might imagine, I have a few quick thoughts on the subject which I will share below (inspired by some comments on left on Esteban Kolsky ’s post at the blog TheSocialCustomer ).

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Bathroom Blogfest 2010 – Stuck in the 60s?

Customers Rock!

The entrance to the bathroom had photos of famous stars from earlier decades (Marilyn Monroe, for example) lining the walls. Thank you to CB Whittemore of Simple Marketing Now for her hard work pulling this blog festival together. www.josephmichelli.com/blog. While waiting, I stopped into the ladies room to check out the scene.

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Growing Business the Old-Fashioned Way

Customers Rock!

Here is an unexpected example from Bounce fabric softener shared in Andy Nulman’s blog. Which types of interactions you use depends on the company, it depends on the culture, and of course, it depends on what is important to the customer. Finally, one can always use the element of surprise to keep relationships fresh.