Email Marketing: 4 steps to optimize a mobile experience for better conversion | MarketingSherpa Blog
Denise Aday
APRIL 21, 2014
That’s definitely big – especially since it was just three years ago that Litmus found only 10% of emails were opened on mobile. See on Scoop.it - Email Marketing Virtual Assistant. Almost half of all emails are opened on mobile devices, according to Litmus research. So what can you do to capitalize on this drastic shift?
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