Small Business Labs

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Small Business Blogging Declines

Small Business Labs

500 companies blogging declined in 2011. 500 blogged.   While blogging is down, social media usage is up. So why are fewer small businesses blogging?  Based on our research the reasons are: Blogging is hard and takes a lot of time. Most small businesses fail to see a solid ROI from blogging.

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Yahoo CEO on Local Content

Small Business Labs

Small Business Blogs Entrepreneur Magazine Blog Entrepreneurship & Education at the Kauffman Foundation Fresh Inc.   From the WSJ article: WSJ: What kinds of content do Yahoo users want to see more of? When we reference organizations that have provided us funding in the last year we will note it.

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The Top 50 Blogs for Small Business Owners

Small Business Labs

The Online Accounting Degree blog published their list of The Top 50 Blogs for Small Business Owners.    Smallbizlabs made the list and was very pleased to be listed between two of the top small business blogs around - Pam Slim's Escape from Cubicle Nation and Guy Kawasaki's How to Change the World. 

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What is Native Advertising?

Small Business Labs

It describes what used to be called advertorials or sponsored content. This is company produced content that runs on a media company website. This content is meant to engage the media company's audience as much as their "real" content does - while at the same time delivering a soft branding or marketing message.

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Food Truck Economics

Small Business Labs

Excellent article on Food Truck Economics over at the Priceonomics blog. Their other blog content is also at best tangentially related to their business.   I assume they are doing this for SEO purposes and trying to get sites like ours to write about their content and link to their pages.

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The Booming Field of Public Relations

Small Business Labs

.   The industry calls PR "earned media", which the marketing firm Hubspot explains in more detail in their blog post What is Earned Media. Content marketing is one of these names, and expect to hear this term much more in the future. We expect public relations to continue to grow, but often do so under other names.

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The Power of LinkedIn Groups

Small Business Labs

Twitter is an important resource for information discovery and, of course, we read of a wide variety of blogs. We've found the discussions in our favorite groups to be excellent, the content relevant and the networking opportunities outstanding. We're also active on other social media platforms.