Make or Break Moments

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Does Your Website Content Build Relationships?

Make or Break Moments

Posted by Deborah Chaddock Brown on December 21, 2009 under Communication , Connecting Moments , Websites | Be the First to Comment One of the primary services of my company AllWrite Ink is providing content for websites that connects with the reader.

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Make or Break Moments on Paper

Make or Break Moments

The process was similar to how our potential customers weed us out as they search the Internet for a company to potentially do business with: Neat, easy to read and understand Is our content easy to follow, are the navigational links in working order, does the layout make sense? Some applicants clearly counted and wrote just the bare minimum.

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Share the Wealth – It's Never Too Late to Learn

Make or Break Moments

We talked about creating FAST content for the web that is a constant task master wanting more and more words of wisdom. We shared resources and websites/blogs that we’d found of value like Nathan Kievman with Link Strategies Group and Frank Kern’s videos.

Learning 100
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Hundreds Give Value for FREE

Make or Break Moments

She provided lots of great information about using the meta tags in your website to drive SEO traffic and the importance of adding new content to your site daily. I attended Wendy Suto’s presentation entitled SEO is More than an Acronym – It’s the Whole Idea.

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Customers Look for Personalization

Make or Break Moments

Looking forward to more great content! True, too – we believe that things should be personalized nowadays. And things should be. Especially the stuff people give something to get — whether they give attention or cash. I need to print it out and study it – looks like amazing stuff.

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Happy 5th Anniversary AllWrite Ink

Make or Break Moments

But oh, what I didn’t know then… As I look back on five years a few lessons come to mind and since this is a customer relationship blog – I’m going to talk about the one big lesson I’ve learned. They needed content for their marketing material. I would offer that content. It never took off.