Customers Rock!

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Announcing my first book: The Hidden Power of Your Customers

Customers Rock!

This book has actually been a long time in the making – not so much from the perspective of how long it took to write it (see The Story below) but from the perspective that I have had this book in mind since before I began this blog in December of 2006. In fact, one of the reasons I started Customers Rock!

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Measuring the Impact of Social Media

Customers Rock!

This post is part of the Social ROI Blog Carnival at Think Customers: the 1to1 Media blog. Visit the blog carnival post “ Calculating the ROI of Social Media ” to check out the full list of posts from numerous well-known social media thought leaders. There are many ways to measure the success of social media at an organization.

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The Social Customer

Customers Rock!

I have been reading quite a few blogs and comments lately about how social media and customer service need to come together. I wholeheartedly agree, and as you might imagine, I have a few quick thoughts on the subject which I will share below (inspired by some comments on left on Esteban Kolsky ’s post at the blog TheSocialCustomer ).

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From Reach to Relationships: microMarketing Chapter Review

Customers Rock!

Companies can best reach a customer when they are able to make meaningful connections with them, which means they must understand and meet that customer’s needs. These types of relationships can be built over time, with some effort from a company, and they do get results. This is a customer-focused approach.

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The Importance of Customer Listening

Customers Rock!

blog post, and one that was very popular with my readers. I was in Santa Barbara and had a chance to see how one company shares their customers’ voices. In one of my previous posts, I asked you what other companies do to listen to their customers. (Note: This post is a reprise of an earlier Customers Rock!

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Social CRM: An Idea Whose Time has Come?

Customers Rock!

When not blogging, on Twitter, or on Facebook, she is marketing WikiThreads , her small business featuring Dallas t-shirts and logo embroidery. Consequently, many companies leave the task of social CRM to the marketers. But where does it fit? Today’s post is by Laurie Shook. Thanks for chiming in on Customers Rock!,

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Growing Business the Old-Fashioned Way

Customers Rock!

Many companies spend a lot of time and money on attracting new customers to their product or service. While those media may have their place in attracting prospects, they don’t help companies with their most valuable asset: their existing customer base. Thanks to @Foundora for bringing it back to my attention. An upsell offer.