Customers Rock!

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Announcing my first book: The Hidden Power of Your Customers

Customers Rock!

This book has actually been a long time in the making – not so much from the perspective of how long it took to write it (see The Story below) but from the perspective that I have had this book in mind since before I began this blog in December of 2006. style that you are familiar with here on this blog. Will you help me?

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Growing Business the Old-Fashioned Way

Customers Rock!

Much of the marketing budget is spent on mass approaches such as advertising and direct mail. Here is an unexpected example from Bounce fabric softener shared in Andy Nulman’s blog. Thanks to @Foundora for bringing it back to my attention. Finally, one can always use the element of surprise to keep relationships fresh.