Customers Rock!

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Announcing my first book: The Hidden Power of Your Customers

Customers Rock!

I am so excited to share the news with all of you that I have a book coming out in July! The book is called The Hidden Power of Your Customers: Four Keys to Growing Your Business Through Existing Customers , being published by John Wiley & Sons. So in a sense, this book has been over 4 years in the making!

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The Hidden Power of Your Customers is Launched!

Customers Rock!

I just wanted to share some very exciting news with all of you – my book, The Hidden Power of Your Customers , is now launched! The book is now available in bookstores everywhere, at major online retailers, as well as in eBook format. Of course, you can also go to my book’s website right here on the Customers Rock!

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The Bathroom Experience

Customers Rock!

I have been on the road A LOT these past few months since my book launched, so I have had the opportunity to stay in many different hotels across the country (and at a variety of hotel brands). Diva Marketing Blog. Blog Till You Drop. O’Reilly DePalma: The Blog. The BrandBiz Blog. Floor Covering News Blog.

Travel 100
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From Reach to Relationships: microMarketing Chapter Review

Customers Rock!

I was recently asked to participate in a review of Greg Verdino ’s book MicroMarketing: Get Big Results by Thinking and Acting Small This is not to be an ordinary book review, however, although I enjoy doing those on occasion. Greg’s book endeavors to help us move our thinking from mass marketing to micro Marketing.

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Measuring the Impact of Social Media

Customers Rock!

This post is part of the Social ROI Blog Carnival at Think Customers: the 1to1 Media blog. Visit the blog carnival post “ Calculating the ROI of Social Media ” to check out the full list of posts from numerous well-known social media thought leaders. There are many ways to measure the success of social media at an organization.

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Influencers vs Advocates

Customers Rock!

In his recent book, Smart Business, Social Business , Michael Brito discusses these two important points. What is the difference between an influencer and an advocate for a brand? A lot of people recommend that a brand practice “influencer outreach”; others suggest a brand advocacy program is paramount for an organization.

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Customer-Obsessed Service

Customers Rock!

The radio program is really an extension of this blog; you get to hear my voice as part of an hour-long conversation around the topics we all know and love here: customer experience, customer service, loyalty, marketing, and social media.