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Customers Rock!

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Using Social Media to Build Relationships

Customers Rock!

JANUARY 10, 2012

And Mayor Booker and his team were listening via Twitter and went into action. When one constituent bad-mouthed Mayor Booker on Twitter, Cory showed up at his door and helped him shovel out. Not to have solely an aide or agency respond but to truly build authentic relationships through personal involvement.

Social Media 100
Social Media 2012 Twitter Agencies 100
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Measuring the Impact of Social Media

Customers Rock!

JANUARY 24, 2012

Other metrics tie directly back to the bottom line (ex: value of sales coming directly from Twitter). Dell is one of the most commonly cited examples of this from their Twitter Dell Outlet account. Some of these metrics are often focused only on tactical results (ex: number of followers or fans). Sanuk is another example.

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Social Media Verizon Customer Service 2012 100
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