Why Is It Important To Enforce Your Pricing, Everywhere?
Allwork
APRIL 22, 2024
Aggregators who resell your space at different prices encourage cross-channel shopping, leading clients straight to your competitors. By standardizing your pricing, you’ll keep more clients connected to your brand and reduce the risk of price erosion. Mike Sullivan explores how to ensure price consistency and compliance through a pricing policy, such as a MAP policy.
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