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Society 18 Founder Pamela Zapata on Supporting Influencers of Color and Knowing Your Worth

Success

In 2019, she launched Society 18 , an influencer management and digital marketing firm that focuses on multicultural and multiethnic content creators. Pamela Zapata: I had been working in marketing, production, talent and casting for about 10 years when I started the agency. I started at Ryan Seacrest Productions; then, I went to E!

Agencies 306
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There’s a Reason Your Free Time Is So Draining

Success

Physical activity comes in many forms, however, and these different forms may have different benefits. According to a 2019 study published in Applied Research in Quality of Life , the benefits of exercise for middle-aged adults differ based not only on type of exercise, but on gender as well. You’ll be glad you did.

2021 289
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The Perils Of Ignoring Sexual Harassment Training

Allwork

Currently, 36% of organizations do not provide any form of anti-harassment training, despite all the evidence that sexual harassment can seriously harm a company’s reputation (let alone the harm it causes to the victims). . Sexual harassment at work can include bullying, coercion and unwanted physical contact. As of 2021 , only 17 U.S.

Training 264
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AI Probably Won’t Take Your Job In 2024

Allwork

businesses across a wide spectrum of industries are using AI in some shape or form. When we asked in 2019, 81% of CIOs told us that they would have [AI] by now. The Washington Post recently published an analysis of corporate reports and found that over 1,000 public companies have mentioned the use of AI.

2024 286
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The Art of Persuasion: 4 Tips to Master Influence

Success

Harris is the co-founder and CEO of Mekanism , an advertising agency that blends soul and science to drive results. In 2019, he released his Wall Street Journal best-seller, The Soulful Art of Persuasion: The 11 Habits That Will Make Anyone a Master Influencer. Could you be the next marketing pro in your industry?

Skills 306
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This Old Marketing Farewell Episode: Sometimes the End Is a Beginning

Small Business Labs

Joe Pulizzi: I believe that some time next year there is going to be talk of this happening, and it will be consummated some time in 2019. They really talk about different forms of content creation, from audio, to textual, to video. Before that I was focused on form over function – life goals, rather than business.

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How to Create Strategic Partnerships

Success

An online survey conducted by Forrester Consulting in 2019 found that 49% of respondents saw revenue boosted by partnerships and 77% of respondents saw “partnership development as central to their 2019 sales and marketing strategy.” . Indeed, partnerships are a proven way to boost the bottom line.

2012 245