article thumbnail

Once Upon a Time in Marketing: The Power of Storytelling

Success

It’s two pieces of paper and a staple,” said Anne Tomsic, who previously served as vice president of communication for pet insurer Trupanion. “In My daughter literally screamed in horror before she managed to order her Popsicle.”. And if it’s a good story inside the company, it’s a good story outside the company.”. Case Studies.

2003 279
article thumbnail

Colour Coding Works.

Laughing all the Way to Work

I was in back-to-back Committee meetings and I decided to use two different colours of folders, a blue one for the Committee members, with an attendance sheet stapled to the inside cover for my purposes, along with their meeting packages, and a red one for the Chair with everything the Chair was going to need. " Warning! 411 Look Up 411.ca