Make or Break Moments
AUGUST 7, 2010
I first learned about Treasure your Customer Day from Entrepreneur magazine in 2006. It has been since I sold magazines and Camp Fire Girls candy door to door as a kid. But it certainly didn’t start there. Customers don’t think of themselves as revenue oceans; they simply want you to delight them.
Make or Break Moments
FEBRUARY 23, 2010
Expecting a typical auto repair store with worn carpet, car and truck magazines and ugly metal chairs I was pleased to walk into an inviting waiting area; warm, clean, comfortable. Even better – the magazines were more to my liking with a recent copy of People Magazine.
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Make or Break Moments
JANUARY 27, 2010
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Make or Break Moments
FEBRUARY 15, 2010
He wanted Harvard Business Review and I offer People Magazine. A website project for a company managing liquidation sales. The guy was awesome. The company terrific. The challenge was in writing styles. But it was stressful for both us. We finally said “best of luck&# and I gave him a recommendation for a different writer.
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