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Once Upon a Time in Marketing: The Power of Storytelling

Success

Position your employees as the hero of the company story to achieve goals, identify vendors and partners as the hero to bolster synergies, or find ways to insert the customer into the role of hero or heroine. What saddens Smith is that this story was never shared outside the company. “A Case Studies. Trupanion: Making insurance cuddly.

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Looking for Great Deals For Your Office?

Professional Assistant Blog

By The Professional Assistant on Tuesday, October 21, 2008 Filed Under: Productivity A re you the person that purchases stationary and other items for your department? Do you feel that you could find better buys, not just by going to the different stores such as Staples or Grand & Toy , but online as well?

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Age of Conversation 3: It Is In BookStores and Available On-Line

Make or Break Moments

With Drew McLellan and Gavin Heaton still firmly at the helm, the third book in the Age of Conversation series has become a veritable “who’s who” of the world’s leading marketing bloggers.

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OMG! Could Technology be Ruining your Professional Reputation?

Tips From T. Marie

This article from 2008 states that Nielsen Mobile of the Nielsen Company reported the average mobile user sends 357 text messages to 204 voice calls (incoming or outgoing). Clearly, e-mail communication has become a staple in the business world and social media is making leaps and bounds as well.

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Colour Coding Works.

Laughing all the Way to Work

I was in back-to-back Committee meetings and I decided to use two different colours of folders, a blue one for the Committee members, with an attendance sheet stapled to the inside cover for my purposes, along with their meeting packages, and a red one for the Chair with everything the Chair was going to need. Colour Coding Works.