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Once Upon a Time in Marketing: The Power of Storytelling

Success

It’s two pieces of paper and a staple,” said Anne Tomsic, who previously served as vice president of communication for pet insurer Trupanion. “In When major chains including Walgreens, CVS and Walmart took notice, he signed on with a venture capital firm to expand the company in 2008. Case Studies. Trupanion: Making insurance cuddly.

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Age of Conversation 3: It Is In BookStores and Available On-Line

Make or Break Moments

Age of Conversation 3 captures the distinct shift from social media as a hypothetical consumer loyalty tool, as it was considered only a little more than a year ago, to its current state as a staple in the modern marketing toolbox.

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OMG! Could Technology be Ruining your Professional Reputation?

Tips From T. Marie

This article from 2008 states that Nielsen Mobile of the Nielsen Company reported the average mobile user sends 357 text messages to 204 voice calls (incoming or outgoing). Clearly, e-mail communication has become a staple in the business world and social media is making leaps and bounds as well. Can we text an RSVP?

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Colour Coding Works.

Laughing all the Way to Work

I was in back-to-back Committee meetings and I decided to use two different colours of folders, a blue one for the Committee members, with an attendance sheet stapled to the inside cover for my purposes, along with their meeting packages, and a red one for the Chair with everything the Chair was going to need. Colour Coding Works.