Small Business Labs

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Gen Z Driving the Changing Demographics of Independent Work

Small Business Labs

2021 represents a watershed year in terms of the generational makeup of the independent workforce. As the study chart below (click to enlarge) from the MBO Partners 2021 State of Independence report shows, the two youngest generations - Gen Z (born 1997-2012) and Millennials (born 1980-1996) - make up the majority of independent workers (freelancers, self-employed, gig workers, etc.). 2021 is the first year when this is the case.   A key driver of this shift has been the rapid growth

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Good Morning America on Side Hustles

Small Business Labs

Good Morning America had an excellent segment on gig economy side hustles this morning (see the video below). It focused on women and side gigs, but they hit on the main reasons both men and women get side jobs - they provide a flexible way to supplement their income and earn money in response to a financial shock. We also liked the end of the segment when the announcers talked about the side gigs they've done.

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The Anti-Work Movement and the Surge in Self-Employment

Small Business Labs

The antiwork movement (also referred to as the post-work movement) is getting much attention these days.   This attention has been spurred by the growth of  Reddit's/antiwork forum , which has over 900,000 members - who are called "idlers" on Reddit.  According to Reddit, the forum is for: " those who want to end work, are curious about ending work, want to get the most out of a work-free life, want more information on antiwork ideas and want personal help

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Social Commerce Forecast to Boom

Small Business Labs

One of the hottest investment firms is Ark Investment Management.  Their investment focus is on firms creating disruptive innovation and their stable of exchange-traded funds has around $40 billion invested in them. Their recent article Social Commerce:  The Next Wave in Online Shopping outlines why they're forecasting social commerce to boom over the next 5 years.

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Moment House and the Blending of Social Media and Digital Entertainment Experiences

Small Business Labs

Moment House is a live streaming, interactive social media platform for digital entertainment. Newly launched in 2020, Moment House has produced over 700 concerts, called “moments,” selling one million tickets through its platform. Each unique digital experience can generate tens of thousands or hundreds of thousands of dollars in revenue for creators who can reach audience members from all over the world.

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The Metaverse is Coming

Small Business Labs

The metaverse has been getting a lot of media attention recently, mainly because Mark Zuckerberg announced that Facebook plans to shift from being a social media company to a metaverse company. So what is the metaverse? There is no standard, widely accepted definition. The Wall Street Journal, in its article Facebook, Roblox See the 'Metaverse' as Key to the Internet's Next Phase , describes it as: "The metaverse concept, rooted in science-fiction novels such as "Snow Crash&#

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A VC's Guide to Gen Z

Small Business Labs

Digital Native is an interesting Substack newsletter from Index Ventures' Rex Woodbury.   His recent article - A Guide to Gen Z Through TikTok Trends, Emojis, & Language - nicely describes several behavioral characteristics of Gen Z.   It also covers their often changing and confusing (at least to older generations) use of emojis, language and social media.    The article breaks the behavioral descriptions into 3 categories: 1.  Authentic & U