Boomers and the Longevity Economy
Small Business Labs
APRIL 4, 2012
The Longevity Economy is the term the AARP uses to describe the huge economic impact - and huge business opportunities - presented by the 100 million aging U.S. baby boomers and seniors. They claim the Longevity Economy is roughly the same size as the BRIC economies. I'm not sure I agree that the opportunity is that big, but I certainly agree the economic footprint of our aging society is enormous and growing.
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