March, 2012

Small Business Labs

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The Rise of High-End Personal Services

Small Business Labs

According to the New York Times , high-end nannies in New York City are garnering salary and benefit packages that take their total compensation to well over $200,000 per year.  A related Huffington Post article points out that high-end nannies in Europe are also hansomely rewarded. Coincidently, the Wall Street Journal has a review of a new book - The Most Expensive Game in Town - that chronicles the growth of highly paid youth sports coaches and programs.   These are examples of on

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Euromonitor's Top 10 Consumer Trends for 2012

Small Business Labs

I guess Euromonitor decided better late than never and just released their Top 10 Consumer Trends for 2012.  Their top 10 are: City Living Reigns  Consumer Vigilantes Speak up! DIY Life. Emerging Market Shoppers. Green Thrift. Reality Culture and Consumers. Smartphone Universe. Tech Lifestyles Vs. Slow Living and the Best of Both. Youth - Future Imperfect.

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Top 10 Signs Coworking is Growing Up

Small Business Labs

The recent Global Coworking Unconference Conference left many with the same impression it did Shareable's Neil Gorenflo - that " coworking's all grow'd up "   GigaOm's Jessica Stillman echoes this view, writing in her article The conversion to coworking 2.0 continues : "Coworking, it seems, is growing up and moving out of its original geographic and industry-specific enclaves, penetrating the consciousness of more mainstream institutions."   Cont

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Coworking, Weak Ties and Business Networks

Small Business Labs

Deskmag's  Coworking Powers Weak Tie Business Networks is a guest article authored by us. It covers research we've recently conducted showing that coworking membership enhances weak tie business networks.   "Weak ties" are links among people who are not closely associated.  Stanford professor Mark Granovetter's classic 1973 paper The Strength of Weak Ties  described the powerful role they play in spreading ideas, finding jobs and helping people j

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Who Do You Trust?

Small Business Labs

The Edelman 2012 Trust Barometer is out.  Edelman is a large public relations firm and they've been conducting an annual trust survey for 12 years. They cover a lot of ground.  The survey is global and they look at trust levels for media, government and corporations.   The key data for small businesses, I think, is their data on who is credible.  The groups they asked about the and the percent who felt they are credible are: Academic or Expert - 68%.

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Study Shows Proximity-Based Coupons Work

Small Business Labs

Knowledge@Wharton's Mobile Marketing - Location Matters - But How Much?  covers a study done in Germany on the effectiveness of delivering customized coupons to users, based entirely on their location. The quick summary is location-based coupons proved proved to be very effective.  Key quote: The data showed that when marketers caught their audiences at the right place and at the right time with the right coupon, they were able to directly influence consumer behavior, incre

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Days of Freelance Fear

Small Business Labs

Liz Elcoate has a great article on her blog on her days of fear when she first started freelancing.   I love the picture below - it's from the article; and yes she's a designer.  I think it does a great job of explaining those early days for most folks who go out on their own.  It certainly describes how I felt.

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