Small Business Labs

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Gen Z Driving the Changing Demographics of Independent Work

Small Business Labs

2021 represents a watershed year in terms of the generational makeup of the independent workforce. As the study chart below (click to enlarge) from the MBO Partners 2021 State of Independence report shows, the two youngest generations - Gen Z (born 1997-2012) and Millennials (born 1980-1996) - make up the majority of independent workers (freelancers, self-employed, gig workers, etc.). 2021 is the first year when this is the case.   A key driver of this shift has been the rapid growth

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Telehealth for Pets

Small Business Labs

Forerunner's Pet health is going the way of human health; our investment in Dutch covers the reasons the VC firm has invested in the pet telehealth startup Dutch. The main reason is fairly obvious. The pandemic accelerated the already growing trend towards pet ownership.   According to the ASPCA, 23 million American households acquired a dog or cat during the pandemic.    And as the article points out, the increases in pet ownership came with increases in the demand f

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Gig Platform Workforce in England and Wales Nearly Tripled Over the Past 5 Years

Small Business Labs

The U K's Trades Union Congress (TUC) recently released a study that found that about 14.7 percent of workers in England and Wales - about 4.4 million workers - regularly perform work via an online gig platform.  They also found that 22.6% of workers in England and Wales have used gig platforms to find work at some point. This is up from 5.8% who performed work via online platforms regularly (at least once per week) in 2016.

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3D Printed Houses Cementing Their Place in the Housing Industry

Small Business Labs

3D-printed houses offer the potential to reduce the cost and increase the efficiency of the home building process. A leader in this field, ICONN, recently announced a commitment to build the largest community of 3D-printed homes to date using ICON’s robotic 3D printer (see the short video below).   The current plan is to build 100 houses in Austin, Texas, and the project will break ground in 2022.  Lennar, a large homebuilder, is partnering with ICONN on this project.

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Moment House and the Blending of Social Media and Digital Entertainment Experiences

Small Business Labs

Moment House is a live streaming, interactive social media platform for digital entertainment. Newly launched in 2020, Moment House has produced over 700 concerts, called “moments,” selling one million tickets through its platform. Each unique digital experience can generate tens of thousands or hundreds of thousands of dollars in revenue for creators who can reach audience members from all over the world.

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The Independent Worker Surge

Small Business Labs

After falling by 7% in 2020 due to the pandemic, the number of independent workers (freelancers, independent contractors, gig workers, etc.) rose to 51.1 million in 2021, an unprecedented 34% increase. This is the key finding from MBO Partners 2021 State of Independence research study. This is the 11th year this study has been conducted. As the study chart below shows (click to enlarge), the number of full-time independent workers increased by 25%.

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Small Business Mobile Banking Use Varies by Generation

Small Business Labs

Barlow Research Associates A Generational Shift in Business Banking Behaviors Is Upon Us, and It's Not Just Among Your Millennial Customers covers the banking transaction channels used by small businesses by the age cohort of the owner. As the Barlow chart below shows (click to enlarge), there's a big difference in the use of mobile banking applications. 64% of Gen X and Millennial SMB owners (those younger than 57) regularly use mobile apps for their banking transactions.  Only 41

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